The Designer

Niclas Hoflin is the founder and designer behind RUBN.

Starting my career as a designer, I was privileged to meet the Danish designer Ole Palsby, who became my mentor and dear friend. We worked alongside each other for ten years, and through him, I learned much about life, design, art, architecture and products. Most of all he taught me that everything is connected; People, objects and ideas – they all have to work as a unit. This has been my mantra ever since.

Design must be crafted to last. It has to endure the trials of time, both in expression, function, and use of materials. I try to achieve that through perfected simplicity; both in the lines that I draw and in my choice of materials.

But in the end, it’s just a lamp and nothing more than a lamp.

the-designer-niclas-hoflin-on-couch-rubn-lighting